Why ‘Eat The Food You Buy’ is the Kitchen Revolution We Need

Why ‘Eat The Food You Buy’ is the Kitchen Revolution We Need

Let’s be honest for a second: we’ve all been there. You open the fridge with the best of intentions, only to find a bag of soggy spinach, a forgotten half-used onion, and some questionable herbs looking back at you. It’s frustrating, it’s a waste of money, and frankly, it feels a bit rubbish.

Enter Martyn Odell—better known to his massive online community as Lagom Chef. For years, Martyn has been on a mission to strip away the pretension of modern cooking and show people how to fall in love with the ingredients they already have. Now, he’s bottling up that infectious energy, culinary wisdom, and no-nonsense attitude into his highly anticipated debut book, ‘Eat The Food You Buy’.

This isn’t just another cookbook destined to sit on a coffee table looking pretty. It is a practical, battle-tested manual for the modern kitchen.

What’s Inside the Book?

Martyn’s philosophy centers around the concept of Lagom—the Swedish word meaning “just the right amount.” ‘Eat The Food You Buy’ is designed to completely reshape how you look at your fridge, your pantry, and your weekly shopping list.

Instead of demanding a trip to a specialty grocery store for a single, obscure ingredient you’ll never use again, this book teaches you the fundamental skills of intuitive cooking. You can expect:

  • Flexibility Over Formality: Recipes that act as templates, allowing you to swap ingredients in and out based on what needs using up.
  • Waste-Busting Hacks: Genius ways to resurrect tired veg, transform leftovers into showstoppers, and make your ingredients stretch further than ever before.
  • Confidence-Building Techniques: Stripping away the fear of cooking so you can trust your palate, experiment with flavors, and have a laugh while doing it.

“Cooking shouldn’t be stressful, and it definitely shouldn’t be wasteful,” says Martyn. “This book is about giving you the confidence to look at a random assortment of ingredients and say, ‘Yeah, I can make a proper scran out of that.'”

Support Indie Bookshops (And Save 20%)

If you’ve been following the Lagom Chef journey, you know that community is everything to Martyn. That’s why this exclusive pre-order campaign is running through Bookshop.org—a platform that gives independent bookshops a piece of the pie, ensuring our high streets and local communities keep thriving.

By using the code PREORDER20 between 13-17 May, you aren’t just securing your copy of the ultimate zero-waste kitchen bible at a 20% discount; you are actively keeping independent British booksellers alive. It’s a win-win.

Secure Your Copy Today

The countdown is officially on. Whether you are a kitchen novice trying to stop throwing money in the bin, or a seasoned home cook looking for fresh, sustainable inspiration, ‘Eat The Food You Buy’ is the perfect addition to your shelf.

Don’t wait until the deadline passes. Head over to Bookshop.org, apply the discount code at checkout, and get ready to revolutionize the way you cook, eat, and save.

Posted On: 26 May 2026